DG is a boutique, high-touch firm that leads its clients from vision and strategy through to the execution of complex business challenges. Our services involve strategic planning, brand management, image enhancement, product development, digital marketing, social media and team alignment. We serve as an interim or long-term solution to help executive leadership teams assess the current state of their business model, while developing and executing a plan to transform their marketing infrastructure and brand positioning to generate the goals and priorities of their business. At DG we see our role as an extension of your imagination.
And everything we do, we do with you in MIND.
Andrea Detterick is a business & organizational developer, digital & data driven marketing maven, strategic guru, relationship master and entrepreneur.
As Founder of DG, Andrea has led the transformation of the marketing department and revolutionized results for Related Rentals, the apartment division under Related Companies, encompassing properties in NYC, Chicago, Boston, Los Angeles, San Francisco and Washington, D.C.
As an entrepreneurially spirited, change management agent with 17 years of progressive leadership experience, she has operated in both the startup technology sector and Fortune 500 hospitality and real estate companies including The Ritz-Carlton Development Company and Marriott Vacation Club Worldwide. Andrea is recognized for her ability to transform a company’s business model, develop strategic online and offline consumer marketing plans and initiatives, build and lead teams, and has a talent for fostering a collaborative, team-oriented approach to problem solving. She has a proven track record in brand development, marketing strategies, and establishing data driven user acquisition & retention programs across all marketing channels. With international experience in Asia & Europe, Andrea has directed global brand and product launches generating annual sales revenues up to $500 million and has been responsible for annual budgets of up to $30 million.
Developing and mentoring women is a cornerstone of her business philosophy. Andrea is devoted to fostering women entrepreneurs and business leaders. Each year she offers guidance to a select number of women in business. Andrea and her husband are also strong supporters of local and national charities.
DG is the first firm I personally recommend to colleagues in need of high-level marketing guidance and strategy -- Andrea Detterick has an enviable track record in steering companies to greater profitability and higher profile.
DG has filled a vital gap in Related Rentals’ marketing department, seamlessly providing us with world-class executive guidance and execution as we conduct a search for a top-notch in-house Marketing Leader.
The Detterick Group brings a surge of insight and creative inspiration to each branding process -- working together is always an engaging collaboration, never a one-way street.
We learn about your vision, goals and challenges.
Concepts are developed to accomplish your goals.
We bring to life your story through various marketing channels.
Marketing campaigns are put in place, monitored and tested.
IDEAS ARE EASY. ITS THE EXECUTION THAT SEPARATES THE AVERAGE FROM EXCELLENCE.